One day branding concept
Premià de Mar is a municipality in the north-east of Barcelona. The town is both a tourist centre and a dormitory town for Barcelona.
Our task was to create logo and visual language conception in one day, which could be developed by the local designers.
Premià de Mar is a municipality in the north-east of Barcelona. The town is both a tourist centre and a dormitory town for Barcelona.
Our task was to create logo and visual language conception in one day, which could be developed by the local designers.
Inspiration
This small town is proud of three things: The Pirates Festival, flowers which it exports, and its mayor, who cares about the well-being of citizens and the town.
We've combined all the information in beautiful, fresh and good recognizable graphic style.
We've combined all the information in beautiful, fresh and good recognizable graphic style.
The logo based on pirate character, which can communicate with citizens and tourists in a friendly tone of voice. We drew three different pirates to let local designers picture more by themselves.
Flowers
As a style graphic, we have made colorful flowers, which can be used as patterns and for some decoration. It is easy to design as many different flowers as you need, because of simple geometric style graphics.
Navigation and icons
Colorful
We use three bright colours to make the style recognizabble for everybody
Simple
All the icons are simple and flat. There are no problems to make different icons in this style
Cute
Once you visit Premiá de Mar, you will see how nice this place and citizens are. We've transferred this in it's identity
