Brand Systems Lead
Visual Identity
& Operations
Visual Identity
& Operations
· Limassol, Cyprus
· EU Work Authorization
· Available for Cyprus On-Site, Hybrid, or EU Remote
Tel: +357 99 905503
E-mail: polezhaev.d@gmail.com
See my latest project · EU Work Authorization
· Available for Cyprus On-Site, Hybrid, or EU Remote
Tel: +357 99 905503
E-mail: polezhaev.d@gmail.com
I treat brand systems as operating models, not documents. The guidelines are the surface.
The workflows, governance, and asset architecture underneath are what make a brand survive scale. Most brand systems break down not because the identity is weak, but because the operations around it weren't designed at all.
The workflows, governance, and asset architecture underneath are what make a brand survive scale. Most brand systems break down not because the identity is weak, but because the operations around it weren't designed at all.
I work hands-on through every step — positioning translation, typography, illustration systems, governance frameworks, and rollout. I've spent the last four years embedded as an in-house brand owner at Servers.com, a global B2B infrastructure provider serving iGaming, fintech, gaming, and adtech clients. I built and maintained their brand system while integrating AI into production workflows.
I'm useful at Series B–D B2B technology companies — post-PMF, where the brand needs to scale beyond founder taste, and systems thinking matters more than campaign flash.
- Brand Systems & GovernanceI build identity systems, design systems, and governance frameworks that scale across organizations. Rebrand work includes positioning translation, visual language development, and operational rollout plans that ensure the new brand actually gets used.
- Creative Direction & ExecutionArt direction for campaigns, visual systems for multi-channel execution, custom typography and illustration systems, and event design. I work through every artifact — from positioning deck to exhibition booth — with the same systematic approach.
- Operations & AI IntegrationProduction workflows, asset architecture, and version control for brand systems at scale. I've integrated AI into production pipelines in ways that preserve quality and consistency while dramatically reducing cycle time.
Brand System & Design Operations for servers.com
Open to new opportunities — on-site in Cyprus or remote across the EU.
Phone: +357 99 905503
Email: polezhaev.d@gmail.com
Email: polezhaev.d@gmail.com
Old works
Branding
Branding
Branding
Branding
Event organisation and design for servers.com
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