Brand identity, space design, and content production for the world's largest game developers conference. Minimalism as a strategy.
✓ 3 full brand evolutions delivered end-to-end ✓ 75+ international events designed: GDC, Gamescom, IBC and many more ✓ Design system adopted by 5+ teams ✓ ~40% faster asset production with AI-assisted workflows ✓ Zero missed deadlines across 20+ event cycles ✓ 10-year tenure: Designer → Head of Brand
I'm a hands-on brand designer who works through every artifact myself — typography, illustration systems, campaign assets, exhibition booths, design systems in Figma. Fifteen years of craft, ten of them at one company, where I progressed from sole in-house designer to Head of Brand.
At servers.com I delivered three full brand evolutions, designed creative for 75+ international events including GDC, IBC, Gamescom and many more, and built the design system now used by five-plus teams across marketing, product, content, and events. I also introduced AI-assisted illustration workflows that cut production time by ~40% — without losing visual consistency.
ABOUT
SELECTED IMPACT
Dmitrii Polezhaev
AI-Assisted Production
AI illustration and production workflows integrated into daily operations – a governed, consistent style instead of per-asset commissioning. Quality and brand consistency preserved, cycle time cut by ~40%.
Campaign & Event Creative
End-to-end execution for multi-channel campaigns, social and digital content, and international exhibitions – from brief to print-ready files. Booth design, large-format print, digital, merch.
Brand & Design Systems
Identity design, design systems, and brand guidelines built in Figma and rolled out across organisations. Typography, colour, iconography, patterns, imagery – a unified visual language that survives daily production use.
CAPABILITIES
"
Working with Dmitrii was an absolute pleasure. He is so passionate about design and brand identity – it’s in his soul. You can feel the care and attention that goes into every design from concept through to polished to asset. He is able to take a creative brief and not just deliver, but bring options, ideas, and push the brief further where needed to create incredible work.
I worked with Dmitrii on two website launches, countless exhibition booth designs, and a major rebrand; I saw first hand his patience, determination and commitment to seeing projects through and delivering across different disciplines – even when deadlines were tough and requirements evolved. On top of that, he’s a sweetheart and a pleasure to work with. I would thoroughly recommend Dmitrii!
Gillian Ainsley Former Global Director of Marketing at servers.com
"
In ten years and three brand iterations at servers.com, Dmitrii didn't just refresh visuals – he built the operating layer that lets marketing, product, and sales use the brand every day without per-asset approval. That kind of long-arc system thinking is rare, and it made him one of the higher-leverage hires we've made.
Nick Dvas President, servers.com
Let's talk.
Currently open to senior brand design roles — Senior Brand Designer, Brand Designer, or Visual Designer — at B2B technology companies where craft and systems both matter.
Based in Limassol, Cyprus. Available for Cyprus on-site, hybrid, or EU remote.